A purge on illegal dumping of litter from cars has already led to hefty fines for four motorists in the last few weeks.
Richmondshire District Council is clamping down on people who drop rubbish from their vehicles, whether coffee cups, cigarette butts or sweet wrappers.
In the last three weeks members of the waste and street scene team have issued four £80 fines compared to seven in the whole of the last 12 months.
“Richmondshire is a popular tourist attraction due to its outstanding views and countryside and with a large volume of residents and tourists the Street
Scene team works constantly to keep the area clean and tidy,” said Coun Tony Duff, spokesman for waste and street scene issues.
“Not only does litter make the area unsightly, it also creates a hazard for local wildlife and domestic animals.
“We are determined to crackdown on litter deposited from vehicles and wherever we witness anyone depositing and leaving litter we will issue an on the spot fine of £80 and may even prosecute.”
The Environmental Protection Act 1990 makes it illegal to leave litter, including chewing gum and cigarette buts, in public areas.