Excited shoppers queued through the night and watched on as Aldi made its long awaited opening in Harrogate this morning (July 21).
After two years of patiently waiting, the budget supermarket chain announced earlier this month that they would be officially opening their doors on Thursday morning.
The shop also announced it would be handing out golden envelopes before their launch to the first 100 people in the queue, each containing special prize.
More than 250 people waited patiently outside Harrogate Retial Park with some even queuing through the night to get their hands on the prizes.
Eddie Plumpton was the first customer to arrive outside the shop at 10.30pm, with his granddaughter Ellie, camping overnight in preparation for the opening.
After almost 10 hours of waiting, Eddie’s patience paid off when he opened his golden ticket to reveal he’d bagged himself a new 40” TV.
He said: “I’m so pleased with the TV, it really made the long night worth it. It wasn’t too bad camping outside actually, but it did get a bit cold at times.
“When I turned up I was a bit surprised because I thought there would be more people. I’m not sure when we decided to set off that early, it was just something we wanted to do.
“I think Aldi will do really well in Harrogate as it’s something that the town needed. Now I’m heading home and I’ll probably sleep all day!”
Olympic star Beth Tweddle made a special appearance to hand out the golden envelopes before cutting the ribbon and officially opening the store.
Delighted customers began pouring into the shop with a lucky few leaving with 40” TVs, portable DVD players and tablets.
However, despite queuing outside from 4.15am, Judith Henshaw had a lighter shop than most others - picking up just one packet of porridge.
She said: “I got there at 4.15am but all I needed was the porridge. I did win a £30 voucher so I’ll be back later today to do a bigger shop.
“It was such a lovely opening and there was a really nice atmosphere around. Beth Tweddle was also amazing; it’s great to have her flying the flag for us in Rio.”
One of the youngest members of the queue was 10-year-old Burnt Yates pupil Huey Hull who had even written to Aldi to find out when they would be opening.
He said: “I wrote to Aldi two years asking them to open and then again asking how their building was going on. I got two letters back which I was very happy about.
“When they told us it would be opening on a school day I asked the Burnt Yates headteacher if I could come in later. She said I could which was really nice of her.
“We’re all very tired as we got here at about 6.30 this morning. I think Aldi will be really popular as it’s a lot cheaper than the other supermarkets around here.”
Simon Boot managed to grab the last of the 40” TVs on offer inside the store, but revealed he almost missed out on the fantastic deal.
He said: “I got here an hour before it opened and I was a bit nervous because I found out I was number 101 in the queue.
“Obviously I missed out on a golden ticket but luckily I managed to get the last TV. I never thought it was going to be this busy.
“I’ve even heard that some people camped overnight to get the best deals - that’s true dedication.”
Matthew Washbrook, Aldi Store Manager said: “The team and I would like to thank everyone who came along for the store opening this morning.
The in-store deals proved very popular with our customers, and we look forward to welcoming more new customers to the store in the coming months.”