Bedale Football Club has landed a partnership agreement with local sausage manufacturer Heck Food following a highly successful 12-year relationship with R&R Ice Cream.
As part of the agreement, Heck Food has provided the two senior teams with new playing kit and tracksuits – and an innovative away kit.
The ground at Bedale Sports Club has also been re-branded the Heck Stadium.
Both Bedale football teams have changed their playing colours to yellow and green so that every team in Bedale from under six upwards all play in the same colours.
The match day food of sausages for the players and officials of both the home team and visitors will now be provided by Heck Food.
The company has also sponsored the Harrogate and District Football league and the Premier Division for three years.
Former pig farmer and ex Bedale High School student Andrew Keeble started his first sausage business with wife Debbie in 1999 and after six years they went from experimenting with recipes at their kitchen table to selling £2m of sausages a year through all the major supermarket chains.
The company was sold to JJ Tranfield in 2005 but the couple stayed on as managing directors of the Debbie & Andrew’s brand.
In 2007, the business was taken over by the Dutch large-scale meat producer Vion.
In 2012 the couple started their Heck range which includes chorizo, bratwurst and skinless sausages, which can be used to make meatballs and other dishes, as well as traditional pork sausages, all made from British pork.
Mr Keeble said: “As a local company we are delighted to support Bedale FC.
“We can see the hard work which goes into running a local football team and we are equally impressed with the development of youth football in the town. We anticipate a long and fruitful partnership.”
Chairman and treasurer at Bedale FC, Martyn Coombs, said: “We feel very privileged that another successful local company have seen fit to support our football club and it is especially pleasing for me, because I used to teach Andrew when he started at the high school on the same day as me, in September 1977.
“The club continue to raise funds to ensure our survival, so any additional funding is always welcome.”