Hit TV show inspires festive Masham ale

1
Have your say

A fictional Yorkshire beer which starred in a hit US crime series last December is being brewed for real in time for this year’s festivities.

The cast of NCIS: Los Angeles rounded off their Christmas episode by drinking from a barrel of Theakston’s Christmas Ale.

One of the hit US show’s main characters Hetty Lange – played by Linda Hunt – is shown tapping a wooden cask, pouring a glass and saying: “This is Theakston’s Christmas Ale, flown all the way from Yorkshire in England, and brewed like it was in Charles Dickens’ time.”

Following the programme’s broadcast, the Masham-based brewery was inundated by emails from American viewers asking if the beer was genuine and where they could purchase it from.

Although the business – established in 1827 – has been operating since the time of Charles Dickens, the Christmas Ale did not already exist and was invented by the show’s creators.

But the brewery was inspired to create the beer has now added Christmas Ale to its range of five permanent and 12 seasonal ales.

The beer has just finished brewing, and will be available throughout December – just in time for Christmas.

T&R Theakston Ltd marketing manager Victoria Bramley said: “This was a brilliant showcase for our brand, both overseas and in the UK. The response we received following the screening was remarkable.

“The Theakston’s brand has been growing in popularity in recent times, with cask ale sales growing across the globe. We are now exporting our products all over the world to countries including the USA, Mexico, China and Australia, as well as the beers continued success throughout Europe.

“We hope the beer satisfies the palettes of those fans eager to try this new seasonal brew.”