Ripon City Council are introducing a new Christmas marketing initiative to get people from rural areas travelling into the city for festive events.
A new Christmas brochure will be sent out to outer regions of Ripon informing residents of events taking place over the festive season.
Chamber of Trade secretary Don Grundy said it gives traders in the city a marketing opportunity they would not be able to afford without council funding.
“It’s a way of getting more people shopping in Ripon,” he said. “Anything that encourages people to come into the city is a good initiative.
“We aim to reach every door,” he added..
Coun Mick Stanley agreed that it is vital to communicate with residents in outer areas.
“It is absolutely important to reach out to people further afield,” he said.
“It’s a way of getting more people coming into the city and spending money, as well as helping people know more about what’s going on.
“Leafleting is the main way we can communicate with people, but things like the Discover Ripon hour on Twitter on Tuesday evenings also help.”
The Chamber of Trade are also launching their Angel Shop Window competition after the great success of last year’s inaugural event.
“Last year was our first year and we got over 200 entries,” said Chamber of Trade and Commerce member Stephen Craggs.
“It was very successful and hopefully we will get even more people entering this year as they will have two weeks, instead of one, to complete the entry form.”
Approximately 20 shops in Ripon will place a small named angel sticker in their windows or inside their shops to be spotted by visitors. Completed forms can be handed into the Knowledge Magnet toy shop on Kirkgate up until Saturday, December 15, or at Santa’s Grotto, Cabmen’s Shelter on Market Square on December 15.
“It’s about getting people to look beyond Market Place and explore all the independent shops” said Mr Craggs.